Who We Are

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The CRADLE² coalition is a national alliance of public interest organizations working to make products and packaging more sustainable.  CRADLE2 represents organizations and citizens across the nation united by our common concern about the squandering of our natural resources, the impacts of waste on climate change, and the loss of jobs from wasting valuable, recyclable materials in landfills and incinerators.  We are also concerned about the human and environmental health impacts of toxic chemicals used in everyday products, and the disproportionate impact on low-income communities from the improper management of these materials.

Our Vision

We aim to transform our wasteful U.S. economy where consumer products and packaging – and the natural resources they represent – are designed to be thrown away.  Instead, we envision an economy where manufacturers design their products to use less material, last longer, be reusable, and be recycled at the end of their useful life – turning what was formerly “waste” into the “food” for industry and the next generation of products.   Producers provide and finance collection programs, ensuring that every consumer product and its packaging are reused or recycled, providing American jobs as well as using resources responsibly.   Government creates a level playing field by adopting producer responsibility for recycling for virtually all products and packaging.   American resource and energy use drops dramatically, providing a high quality of living while significantly reducing our impact on the planet.

CRADLE² Steering Committee Members

CRADLE² Partners

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